HOW TO CROSS-BREED LUXURY WITH DISCOUNT AND GET AWAY WITH IT.
Determined to revolutionize the eyewear market, Democratic Eyewear combines high-quality designer glasses, cutting-edge technology, and a service fit for royales – all at a jaw dropping low price.
At Kiki Gotaway we were thrilled to work with these amazing rebels to revamp their visual identity.
Merging a stylish, ritzy look with a low price can feel a bit like serving canned food on fine porcelain – a challenge that is often solved by diminishing the price and hiding it in the corner. Not this time, however.
Kiki approached the project with a democratic design mindset, proudly displaying the price as a beautiful centerpiece.
And just like a magician pulling off a daring trick, Democratic Eyewear got away with balancing opposites and showcasing their complementary strengths.
Thank you to the incredibly talented photographer Morten Jerichau and he’s team, and the entire Democratic Eyewear family.
Art Direction: Olga Bastian: https://www.olgabastian.dk
Photography: Morten Jerichau and he’s team
