In this campaign, I collaborated closely with the editorial teamfrom Pandora to develop compelling content across multiple channels with the goal of elevating brand identity, fostering deeper consumer connections, and driving relevancy by tapping into the cultural zeitgeist.
We translated Pandora’s brand strategy into a dynamic editorial calendar, crafting content designed to spark conversation and enhance brand relevance. Our approach focused on continuously reinforcing the brand’s identity while addressing key consumer barriers, by aligning with seasonal trends, cultural moments, brand tentpoles, and commercial priorities.
The editorial content primarily supported Pandora’s owned digital channels, with the flexibility to be adapted for in-store use when relevant, ensuring consistency and impact across all consumer touchpoints.
